I foresee a huge year for Apple product releases, new iPad aside. In fact, I think they’re going to change up their normal “hold this product till next quarter to milk the fan base and keep the launches consistent” theme and go all out.
- Tim Cook has something to prove - Despite having the highest CEO rating, and being rated even higher than Jobs by Apple employees, there is still that feeling of “is he just launching things Jobs had already lined up?” If he wants to nip these whispers in the bud, he needs to launch more products than even necessary this year. I think Apple will overkill the launch lineup.
- Apple’s stock is in momentum mode and they should keep this going - At the time of this post, AAPL is going for $605 a share. Ridiculous right? What’s crazier is that people are looking at this number unsatisfied, as if it were a game - “what if Apple were worth a Trillion dollars! *pinky to mouth*”. In the last 5 trading days, AAPL has gone down $25 a share, but this is fine; investors need to breathe for a sec - they’ll be back after the next product launches.
- The Apple Ecosystem is almost at full circuit - While iCloud is keeping your Apple devices synced up, AirPlay via Apple TV is keeping you engaged. When Mountain Lion comes out, you’ll find more people buying AirPlay simply for Mirroring. Why not launch a few products that can market how the new OS, Apple TV, and AirPlay products work in harmony?
- The iPhone and iPad are gateway drugs and with iOS UX being ported back into Apple Mac OS, PC users with iPhones around the world are going to think twice when buying their next computer.
I’m not an Apple fanboy by any means, but I hope all of the above takes place; it’s always a win-win for technologists when the big players up the ante with true innovation.